"To whom it may concern" should only be used when writing a letter and the identity of the person reading it is not yet known. A classic example is a reference when you leave a job that you can present to a prospective employer.
How about its use in a cover letter?
http://money.usnews.com/money/blogs/outside-voices-careers/2014/11/18/5-alternatives-to-to-whom-it-may-concern
Should you capitalize it?
http://grammarglitchcentral.com/2010/04/what-about-to-whom-it-may-concern/
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